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  <oai_dc:dc>
    <dc:title xmlns:dc="http://purl.org/dc/elements/1.1/">PERSONALITY NOT INCLUDED : WHY COMPANIES LOSE THEIR AUTHENTICITY AND HOW GREAT BRAND GET IT BACK : </dc:title>
    <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">
   BHARGAVA , ROHIT
  </dc:creator>
    <dc:type xmlns:dc="http://purl.org/dc/elements/1.1/">text</dc:type>
    <dc:publisher xmlns:dc="http://purl.org/dc/elements/1.1/">NEW YORK : ,.,.,.,</dc:publisher>
    <dc:date xmlns:dc="http://purl.org/dc/elements/1.1/">2008</dc:date>
    <dc:language xmlns:dc="http://purl.org/dc/elements/1.1/">   </dc:language>
    <dc:description xmlns:dc="http://purl.org/dc/elements/1.1/">BUKU INI MEMBERIKAN GAMBARAN MENGENAI BAGAIMANA MEMBUAT MEREK DAN CIRI KHAS SUATU PERUSAHAAN.  MEMBEDAH SEMUA KENDALA ANTARA PEMASARAN, PROMOSI DAN HUMAS SEHINGGA MAMPU MENARIK PELANGGAN</dc:description>
    <dc:description xmlns:dc="http://purl.org/dc/elements/1.1/">BUKU INI MEMBERIKAN GAMBARAN MENGENAI BAGAIMANA MEMBUAT MEREK DAN CIRI KHAS SUATU PERUSAHAAN.  MEMBEDAH SEMUA KENDALA ANTARA PEMASARAN, PROMOSI DAN HUMAS SEHINGGA MAMPU MENARIK PELANGGAN</dc:description>
    <dc:subject xmlns:dc="http://purl.org/dc/elements/1.1/">BRAND NAME PRODUCT - MANAJEMEN / SALES PROMOTION</dc:subject>
    <dc:identifier xmlns:dc="http://purl.org/dc/elements/1.1/">URN:ISBN:978-0-07-154521-1</dc:identifier>
  </oai_dc:dc>
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