<?xml version="1.0"?>

 <rdf:Description xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:title>PERSONALITY NOT INCLUDED : WHY COMPANIES LOSE THEIR AUTHENTICITY AND HOW GREAT BRAND GET IT BACK : </dc:title>
  <dc:creator>
   BHARGAVA , ROHIT
  </dc:creator>
  <dc:type>text</dc:type>
  <dc:publisher>NEW YORK : ,.,.,.,</dc:publisher>
  <dc:date>2008</dc:date>
  <dc:language>   </dc:language>
  <dc:description>BUKU INI MEMBERIKAN GAMBARAN MENGENAI BAGAIMANA MEMBUAT MEREK DAN CIRI KHAS SUATU PERUSAHAAN.  MEMBEDAH SEMUA KENDALA ANTARA PEMASARAN, PROMOSI DAN HUMAS SEHINGGA MAMPU MENARIK PELANGGAN</dc:description>
  <dc:subject>BRAND NAME PRODUCT - MANAJEMEN / SALES PROMOTION</dc:subject>
  <dc:identifier>URN:ISBN:978-0-07-154521-1</dc:identifier>
</rdf:Description>