00765     2200193   4500001002100000005001500021035002000036007000300056008004100059100002100100245010300121260003000224020002200254082001200276084001800288300002100306650005300327520019100380INLIS00000000041581020160101130306  a0010-1116009254ta161114                           0      0 aBHARGAVA , ROHIT1 aPERSONALITY NOT INCLUDED : WHY COMPANIES LOSE THEIR AUTHENTICITY AND HOW GREAT BRAND GET IT BACK :  aNEW YORK :b,.,.,.,c2008  a978-0-07-154521-1  a658.827  a658.827 BHA p  a304 :bAda ;c22  aBRAND NAME PRODUCT - MANAJEMEN / SALES PROMOTION  aBUKU INI MEMBERIKAN GAMBARAN MENGENAI BAGAIMANA MEMBUAT MEREK DAN CIRI KHAS SUATU PERUSAHAAN.  MEMBEDAH SEMUA KENDALA ANTARA PEMASARAN, PROMOSI DAN HUMAS SEHINGGA MAMPU MENARIK PELANGGAN