PERSONALITY NOT INCLUDED : WHY COMPANIES LOSE THEIR AUTHENTICITY AND HOW GREAT BRAND GET IT BACK BHARGAVA , ROHIT text NEW YORK ,.,.,. 2008
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BUKU INI MEMBERIKAN GAMBARAN MENGENAI BAGAIMANA MEMBUAT MEREK DAN CIRI KHAS SUATU PERUSAHAAN. MEMBEDAH SEMUA KENDALA ANTARA PEMASARAN, PROMOSI DAN HUMAS SEHINGGA MAMPU MENARIK PELANGGAN BRAND NAME PRODUCT - MANAJEMEN / SALES PROMOTION 658.827 658.827 BHA p 978-0-07-154521-1 161114 20160101130306 INLIS000000000415810 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)